This study aims to determine : (1) To describe the development of a product in marketed marketing (2) In order to achieve the expected business goals in marketing (3)Implementation of Mandiri Savings Plan Indicators and Field Findings on Mandiri Tabungan Rencana product, This research is a survey research with a quantitative approach. The sample of this research is employees PT.Bank Mandiri (Pe…
Bank X Cabang Ahmad Yani Kota Malang is a Bank which engaged in providing loans in the form of credit that aims to help underfunded communities around Malang City. The main cause of the non-performing loans is the mistakes of the Bank that is not acurate in analyzing the background of the prospective customer, so that the purposes and the sources of credit repayments cannot be clearly recorded.…
The background of this research is an effort to attract interest and increase the number of customers by implementing a marketing mix. This is done to face competition with other companies and to improve service to customers. For this reason, the authors conducted research to determine the marketing strategies used by PT. BTN. With the title "IMPLEMENTATION OF MARKETING OF PRIMA SAVINGS IN COLL…
Technological advances have resulted in a shift in the frequency of the public in accessing financial services. For companies engaged in banking services, providing customer satisfaction is a main thing that should not be ignored. The improvement of service quality must be carried out by Bank X, so that customers will get satisfaction. Therefore, Bank X must have efforts to improve service qual…
This Final Project research is motivated by the bank as one of the financial institutions engaged in the service sector which must be able to provide the best service to be able to win the competition in this increasingly rapid situation. The bank offers a very easy and comfortable service and ensures customer satisfaction through mobile banking services. Mobile banking services have become a w…
Research with the title Procedure for submitting and handling customer complaints at PT. Bank X aims to find out how the procedures for submitting and handling customer complaints carried out at Bank X. Complaints are very useful for a Bank, with complaints the Bank can find out the shortcomings it has so that the Bank can fix what needs to be improved so that it is better for the future. Compl…
The purpose of this study was to determine the effect of motivation on improving employee performance on SME credit at PT Bank Mandiri Merdeka Malang. This study uses simple linear regression analysis as a research method. From the analysis, it can be concluded that work motivation has a positive and significant effect on employee performance on the SME credit of PT Bank Mandiri (Persero) Tbk …
This study aims to see the level of bank health at PT. Bank Rakyat Indonesia (Persero) Tbk for the period 2016-2018 which is reviewed from the CAMEL Method (Capital, Asset Quality, Management, Earning, Liquidity) and the RGEC Method (Risk Profile, Earning, and Capital). This type of research is a quantitative research with a descriptive approach with the research subject in the form of commerc…
Loan to Deposit Ratio (LDR) and Capital Adequacy Ratio (CAR) of Net Interest Margin (NIM) at PT. Bank Mandiri (Persero) Tbk. This study aims to determine and analyze the ratio of LDR to NIM, to know and analyze the ratio of CAR to NIM and to analyze the level of profitability when viewed from the ratio of NIM. This type of research is a research with a quantitative approach, the data obtained b…
Research in this Final Project is motivated by the Bank as one of the financial institutions engaged in the service sector, must be able to provide the best service to be able to win the competition in a situation that moves forward quickly and competitively, this aims to retain existing customers and reach out potential new customers. Cross selling is one of the efforts of banks in new bank p…