This Global Edition has been edited to include enhancements making it more relevant to student outside the United States. Now in the fifteenth edition, principles of marketing present fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
Buku Manajemen Keuangan : Kajian Praktik dan Teori dalam Mengelola Keuangan Organisasi Perusahaan ini ditujukan bagi semua pihak yang ingin menjadi wirausaha, pemilik organisasi bisnis, pengelola perusahaan, agar mereka memahami fungsinya masing-masing. Pekerja harus bekerja efektif dan efisien mencipta laba; manajer harus merencanakan perubahan yang dihubungkan dengan hukum time value of money…
Service business aaacounts for more than 75 per cent of the wealth and employment created in most developed market economies. This interdisciplinary Handbook provides a critical and multi-disciplinary revew of current service business processes and practices. Broadening our understanding of services in the world economy, the editors push back the frontiers of current critical thinking by bringi…
In more than four decades since the first edition of Multivariate Data Analysis, the fields of multivariate statistics, and analytics in general, have evolved dramatically in several different directions for both academic and applied researchers. In the methodological domain, we have seen a continued evolution of the more “traditional” statistical methods such as multiple regression, ANO…