In more than four decades since the first edition of Multivariate Data Analysis, the fields of multivariate statistics, and analytics in general, have evolved dramatically in several different directions for both academic and applied researchers. In the methodological domain, we have seen a continued evolution of the more “traditional” statistical methods such as multiple regression, ANO…
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)" oleh Hair, Hult, Ringle, dan Sarstedt adalah panduan praktis utama yang menjelaskan penggunaan teknik pemodelan jalur berbasis varians. Buku ini memandu pembaca mengenai evaluasi model pengukuran dan struktural, aplikasi software SmartPLS, serta interpretasi hasil penelitian sosial secara sistematis