Pelayanan yang diinginkan oleh pelanggan memang bermacam-macam. Akan tetapi paradigma melayani yang sebenarnya adalah hubungan yang saling menguntungkan dan berkelanjutan. Pebisnis berharap usahanya terus berkelanjutan, sedangkan pelanggan berharap mencapai kepuasan dalam menggunakan barang atau jasa dari pebisnis.
Service business aaacounts for more than 75 per cent of the wealth and employment created in most developed market economies. This interdisciplinary Handbook provides a critical and multi-disciplinary revew of current service business processes and practices. Broadening our understanding of services in the world economy, the editors push back the frontiers of current critical thinking by bringi…
The main focus of this book is 'the product' (service), that which actually brings books. There is operations management, design management and some mar-keting in this because, although the three subjects often tend to be taught separately, it is not possible, in practice, to treat these as such. The actions in managing one have an effect on the others. By a greater linkage of these topics unde…