Branding : Memahami dan Merancang Strategi Merek

Edisi

-

ISBN/ISSN

978-979-692-720-3

Deskripsi Fisik

viii, 164 hal. : lus. ; 24 cm

Judul Seri

-

No. Panggil

658.827 SWA b

Infobank: The Best Bank Service Excellence 2021, pasar retail banking setelah…

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

No.517 Mei 2021 Vol. XLII

Infobank: Digital Brand 2021 Mampukah Digital Banking Menahan Fintech & E-Com…

Edisi

Vol.XLIII No. 516 April 2021

ISBN/ISSN

-

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

-

Romancing The Customer : Memaksimalkan Nilai Merek Melalui Relationship Manag…

Edisi

-

ISBN/ISSN

979-691-136-1

Deskripsi Fisik

xiii, 180 hal. : ilus. ; 23 cm

Judul Seri

-

No. Panggil

658.827 TEM r

Infobank: Digital Brand 2021

Edisi

No. 516 April 2021-Vol. XLIII

ISBN/ISSN

-

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

No. 516 April 2021-Vol. XLIII

Perancangan Media Promosi Beserta Implementasi Branding "Coklat Curt" menggun…

“Coklat Curt” merupakan produk minuman dari Cafe Mami Michael di Kota Malang yang mempunyai rasa yang unik. Saat diteliti, Cafe Mami Michael tidak memiliki media promosi untuk menunjang promosi produk perusahaannya. Cafe mami Michael dan produk minumannya “Coklat Curt” memiliki potensi yang baik terhadap pasar di kota malang maka dengan itu peneliti ingin memperkenalkan kembali “Cokla…

Pengaruh City Branding Terhadap Keputusan Berkunjung Wisatawan ke Kota Batu M…

In Indonesia, many regions have planted their own regional brands, namely city branding and city image. If an area increases these two factors, it can affect the decision to visit a tourist spot. In this study, city branding and city image are used to determine how they affect the decision to visit touist to Batu city. The type used in this research is quantitative using descriptive analysis an…

Pengaruh Brand Ambasador, Korean Wave dan Harga terhadap Minat Beli Mie Insta…

This research aims to determine the influence of Brand Ambassadors, Korean Wave and Prices on Purchase Intention of Instant Noodle Sedaap Korean Spicy Chicken products, because it sees many indonesian people who consume instant noodles and Korean culture in Indonesia develops rapidly. The variables in this research are Brand Ambassador, Korean Wave, Price as an independent variable and Purcha…

Pengaruh Brand Image dan Harga Terhadap Minat Beli Ulang pada J.Co Donuts and…

The food and beverage industry has great potential to develop in Indonesia, because it is directly related to meeting people's basic needs. Market demand continues to increase and lifestyle changes driven by globalization which has an impact on people's habits that lead to practical things. People tend to choose fast food, because people think that food is fast and practical. This type of rese…

Pengaruh Citra Merek dan Persepsi Kualitas Terhadap Loyalitas Merek (Studi pa…

McDonald's Fast Food Restaurant is one of the world's most popular brands in the food and beverage industry. McDonald's has a strong position in the minds of Indonesian consumers according to the achievement of the Top Brand Index indicator in 2015 - 2019. In this longestablished brand strength, McDonald's is in a tight competition for brand loyalty by customers. The purpose of this research i…