Advertising is one way to persuade prospective buyers of the products offered by producers. Advertising is expected to attract buying interest from potential customers with attractive packaging. Djarum 76 is a cigarette brand that uses comedy genre advertisements with a touch of social criticism. The icon chosen by Djarum 76 is very strong from the past, namely the witty and entertaining Om Jin…
This study is a quantitative study that aims to determine the effect of advertising on television. The data used in this study are television advertisements which, with a simple advertisement delivery method but contain a lot of meaning. In addition, this study also aims to determine the effect of unlimited life version of a gojek advertisement on the decision to use services by a physics stude…
Kepuasan pelanggan adalah kunci untuk mendapatkan loyalitas pelanggan dalam berbagai kegiatan bisnis. Loyalitas pelanggan memiliki peran penting bagi suatu perusahaan agar perusahaan dapat terus berdiri dan mengembangkan usahanya untuk memenuhi kebutuhan pelanggan dengan menghasilkan produk dan layanan yang lebih baik serta memuaskan. Dalam penelitian ini, peniliti ingin mengetahui berberapa up…
Pemanfaatan media sosial Instagram saat ini, telah berubah menjadi sarana informasi dan komunikasi dalam dunia bisnis. Salah satu kegunaannya adalah sebagai salah satu media yang berfungsi menjadi sarana komunikasi yang sangat efektif dalam pemasaran sebuah produk. Kini banyak perusahaan atau kelompok tertentu menggunakan media sosial Instagram untuk menjalin komunikasi dengan konsumen dengan t…
Key Words : Social Media, Advertising, Promotion, Tourism. Malang is potential tourism city that has nature tourism assets (beach and mountain) and artificial tourism assets (flower parade and lantern parade). To increase these potential,this city needs institution which can promote the center tourism used by social media because it is effective and efficient.Therefore the writer chose Mal…
Key Words : Social Media, Advertising, Promotion, Tourism. Malang is potential tourism city that has nature tourism assets (beach and mountain) and artificial tourism assets (flower parade and lantern parade). To increase these potential,this city needs institution which can promote the center tourism used by social media because it is effective and efficient.Therefore the writer chose Mal…