CD-ROM

Strategi Meningkatkan Loyalitas Pelanggan Melalui Internal Empowering Relationship (CD)

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Andika Dani Perdana,2014. NPK. 06330011. Strategies Improving Cutomer Loyality through Empowering Internal Relationship.Thesis, Departemen of Communication Science. Concetration Majors, Public Relations, Merdeka University, Site Supervisor I : Dodot Sapto Adi and Site Supervisor II : Saudah
Variations TJM Workshop is one of the many motorcycle repair shop located in Malang. Unlike most workshop that the majority are still using the old methods or ways. And always oriented to financial rather than employees. Workshop TJM Variation prioritizes the welfare of the entire employee life and not just put the workshop in terms of revenue. The formulation of the issues raised is the author of “ How to Increase Customer Loyality Strategy through Empowering Internal Relationship?”
The purpose of this study was to determine how the quality of the performance of all employees at Empowering Relationship activity and this study has the benefit that expected to give final task associated with empowering relationship and expected with this research, TJM Garage business owners can maximize their duties variations. Especially in the field of empowering relationship to all employees and affect the consumer loyality.
The method used by the author is descriptive qualitative method. This method was chose by the researcheras to make the description or explanation systematically and acuurately contain facts. There are three research that complements the focus of this thesis. That is empowering relationship the internal public relationship, means of communication used in empowering relationship, and the effects obtained by the employee and leader in empowering relationship, and the latter is the affect obtained by the employee and leader in empowering relationship. Informants were used in writing the thesis is the shop owner and all empoyees of TJM Variations workshop totaling six employees. Engineering data collection performaed by the author is reffering to qualitative research methods in gathering sysrematic data on the application of empowering relationship internal public.
There is also analysis of data obtained by the author is the ownerof the workshop provide policies and regulations to all employees and explain about employee entitlements in the form of sallay and income. In sharing these results, mechanics will be given by 80% of income and 20% were given to workshop. Not only there, the owner of the shop also gives a lot of support facilities for all employees and also when viewed in terms of the frequencyof interaction to communicate is very good. Because the owner of the shop, always interact with all eployees in order to create a quality of emotional relationship and eventually there will be a close family atmosphere and have a positive effect on the development of the quality of employee performance and increase the quantity of products sold.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

016 KOM2014 PER s

Penerbit

Malang, Jatim : Fakultas Psikologi Unmer Malang., 2014

Deskripsi Fisik

2.309 KB. ; PDF File

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

016 KOM2014

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

Bibliografi: hal.45

Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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