WileyPLUS is an online suite of resources - including the complete text - thatwill help students: come to class better prepared for lectures, get immediate feedback and context-sensitive help on assignments and quizzes, track progress throughout the course.
This edition adds new dimensions and depths to the book in three ways. First, by incorporating an analysis of the controversy concering the definition of marketing, Hunt more completely develops the thesis that marketing is a professional discipline that has multiple stakeholders. Second,four new chapters are added and adapted from Hunt's Controversy in Marketing Theory. These chapters analyze…
This book focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, services marketing is the only text that puts the customer's experience of services at the centre of its approach.