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Marketing theory: foundations, controversy, strategy, resource-advantage theory
This edition adds new dimensions and depths to the book in three ways. First, by incorporating an analysis of the controversy concering the definition of marketing, Hunt more completely develops the thesis that marketing is a professional discipline that has multiple stakeholders. Second,four new chapters are added and adapted from Hunt's Controversy in Marketing Theory. These chapters analyze…
- Edisi
- -
- ISBN/ISSN
- 978-0-7656-2363-8
- Deskripsi Fisik
- xvii, 490 p. : ill. ; 26 cm.
- Judul Seri
- -
- No. Panggil
- 658.800 1 HUN m
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah