Key Words: Marketing, SWOT Analysis, Promotion, Competitor. SWOT Analysis Theory is the analysis used to evaluate business opportunities and threats in the environment as well as strengths and weaknesses in a company. The writer conducted an observation at PT. Rubelan Widjaja Surjadi. This final report aims atdetermining the Strenght, weakness, opportunity, and treath at PT. Rubelan Widjaj…