This research aims to determine the influence of Brand Ambassadors, Korean Wave and Prices on Purchase Intention of Instant Noodle Sedaap Korean Spicy Chicken products, because it sees many indonesian people who consume instant noodles and Korean culture in Indonesia develops rapidly. The variables in this research are Brand Ambassador, Korean Wave, Price as an independent variable and Purcha…
Pertumbuhan pesat media sosial di Indonesia membawa penggunanya ke tingkat di mana bentuk rencana bisnis yang baru dapat dikembangkan yaitu social commerce. S-commerce merupakan evolusi baru dalam dunia perdagangan internet yang memanfaatkan media sosial sebagai panggung bisnisnya. Penelitian ini bertujuan untuk menganalisis pengaruh dukungan sosial, persepsi risiko, dan interaksi sosial terhad…
The growth of information technology have brought changes to the development of the business word , and it is widely used by businessmen to compete in their marketing activities .thereford, the marketing activities growth broadly and complex .contemporaly, consumers are more easily to exchange the information with other consumers in choosing products that they would buy. The communication of…