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Service marketing: integrating customer focus across the firm
This book focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, services marketing is the only text that puts the customer's experience of services at the centre of its approach.
- Edisi
- 2nd European Ed.
- ISBN/ISSN
- 978-007713171-5
- Deskripsi Fisik
- xxv, 559 p. ; ill. ; 26 cm.
- Judul Seri
- -
- No. Panggil
- 658.8 SER s
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah