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Evaluasi pengaruh consumer based brand equity dan country of origin relations…
Consumer-based brand equity is defined by keller (2003) in response to different consumers for a brand that would differentiate one brand to another brand. buying process, consumers not only consider the factor of quality and price of a brand. but also other factors, including the country of origin of the brand (country of origin) (Lin and Kao, 2004). many consumers have a stereotype about coun…
- Edisi
- Vol. V No. 1 Januari 2014
- ISBN/ISSN
- 1978-8185
- Deskripsi Fisik
- -
- Judul Seri
- Jurnal EKSiS
- No. Panggil
- -
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah