This final report discusses the external engagement and its application in University of Merdeka (UNMER) Malang. In this modern era, every organizations need to able survive and improve their reputation in public eyes. In order to adapt, organizations have to use the right strategy and create new innovation. It also applies to education institution, Stakeholders are divided into two parts which…
Public Relations holds an important role and function for an institution or company. The role of Public Relations is to maintain the positive image and form positive opinions of the company or institution in community and public. PR is the whole effort carried out in a planned and sustainable manner in order to create and maintain good intentions and mutual understanding between an organiza…