Pemaknaan Khalayak tentang Iklan Gojek versi Cerdikiawan (Analisis Resepsi pa…

The clever version of Gojek's advertisement is one of the advertisements that is viral in 2019 and is widely discussed in many places, and in the same year in 2019 the Gojek advertisement received an award from the imagery of the creative advertisement category with a duration of sixty seconds, then the researcher wants to find out the meaning- the meaning contained in the clever version of the…

Pengaruh Penggunaan Fitur Shopee Games terhadap Costumer Engagement pada Kala…

In the midst of the increasing number of people to fulfill their needs by shopping online, there are dozens of e-commerce companies that offer the same service, which is to accommodate sellers to be able to sell online, this is a challenge for e-commerce to scramble for attention so that consumers choose e- commerce as a "subscription shop" and changing from consumers to customers. Shopee as…

Representasi Sensualitas Wanita dalam Iklan Djarum 76 Versi Minta Musik (CD +…

Advertising is one way to persuade prospective buyers of the products offered by producers. Advertising is expected to attract buying interest from potential customers with attractive packaging. Djarum 76 is a cigarette brand that uses comedy genre advertisements with a touch of social criticism. The icon chosen by Djarum 76 is very strong from the past, namely the witty and entertaining Om Jin…

Pesan Layanan PT Kereta Api Indonesia melalui Instagram @KAI121_ dan Minat Me…

PT Kereta Api Indonesia (KAI) is a state-owned enterprise (BUMN) that manages railways in Indonesia and provides train services. Service is the main key determining success in a business or activity that is service in nature. Meanwhile, services are all economic activities that have value or benefit to help and facilitate users or consumers. Currently Instagram social media is among the most po…

Pengaruh Penyebaran Berita Hoax di Media Sosial Facebook terhadap Tingkat Kep…

The current technological development is so fast and the shift of conventional media to digital media is inevitable. With the development of the media and technology industry following changes or developments according to the needs of society, one of which is the presence of the internet. The presence of the internet today has certainly given birth to a lot of new media such as online media and…

Persepsi Masyarakat Tentang Promosi Objek Wisata Kampung Warna-Warni Kota Mal…

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

PDF, 5.953 KB

Judul Seri

-

No. Panggil

029 KOM2020 BUS p

Perilaku Konsumen: Perspektif Kontemporer pada Motif, Tujuan, dan Keinginan K…

Edisi

Ed. Ke - 1

ISBN/ISSN

978-979-3465-18-0

Deskripsi Fisik

xiv, 406 hal. : ilus, ; 23 cm

Judul Seri

-

No. Panggil

658.834 2 SET p

Pengaruh Tayangan Iklan Go-Jek Versi Hidup Tanpa Batas di Televisi Terhadap K…

This study is a quantitative study that aims to determine the effect of advertising on television. The data used in this study are television advertisements which, with a simple advertisement delivery method but contain a lot of meaning. In addition, this study also aims to determine the effect of unlimited life version of a gojek advertisement on the decision to use services by a physics stude…

Audience Reception Pendengar Radio tentang Program Idjen Talk Radio Cityguide…

The study of the relationship between media and audience becomes the main focus between the media industry, academics, or, media observers and social issues. The media can be an incentive for individuals to enjoy the message being presented or the program being displayed. The content of the media itself can become a discourse of conversation and be accepted by interested audiences, if it is rel…

Strategi Komunikasi untuk Advokasi. Edukasi Masyarakat dalam Mencegah Kekeras…

The objectives of this study are (1) To know and analyze the DP3AP2KB communication strategy in Malang City through Advocacy and Community Education activities in the prevention of violence against women and children in the city of Malang. (1) Knowing and analyzing the inhibiting factors of the implementation of the communication strategy of DP3AP2KB Malang through community advocacy and educat…