Service business aaacounts for more than 75 per cent of the wealth and employment created in most developed market economies. This interdisciplinary Handbook provides a critical and multi-disciplinary revew of current service business processes and practices. Broadening our understanding of services in the world economy, the editors push back the frontiers of current critical thinking by bringi…
In more than four decades since the first edition of Multivariate Data Analysis, the fields of multivariate statistics, and analytics in general, have evolved dramatically in several different directions for both academic and applied researchers. In the methodological domain, we have seen a continued evolution of the more “traditional” statistical methods such as multiple regression, ANO…
The main focus of this book is 'the product' (service), that which actually brings books. There is operations management, design management and some mar-keting in this because, although the three subjects often tend to be taught separately, it is not possible, in practice, to treat these as such. The actions in managing one have an effect on the others. By a greater linkage of these topics unde…
Dalam seratus kiat yang ditulis dengan indah namun sangat praktis ini, Richard dan Kris Carlson menunjukkan kepada para pembaca cara untuk tidak memberikan reaksi berlebihan terhadap kritik dari orang yang kita cintai, cara melupakan dendam yang lama terpendam, cara untuk tidak memedulikan kebiasaan aneh pasangan kita dan cara memilih berdamai tanpa menunjukkan kekesalan. Mereka memberikan …
The editorial team Person has worked closely with educators around the globe to inform students of the ever-changing world in a broad variety of disiplines. Person Education offers this productt to the international market, which may or may not include alterations from the United States Version.
Part One of this book is an introduction to behavioral finance, including an overview of why achieving financial goals is difficult, behavioral finance concepts, and behavioral biases. Part Two provides a comprehensive overview of personality theory, including an introduction to the subject, a history of personality testing, and background information on the Behavioral Investor Type theoretical…
Buku ini merupakan kamus istilah pemasaran yang memuat berbagai konsep, teori, hukum, dan efek dalam bidang marketing.
Buku ini membahas fenomena politik identitas dan politik uang dalam pemilu di Indonesia berdasarkan hasil riset dan realitas sosial. Isinya menguraikan dinamika, dampak, serta tantangan yang muncul dalam praktik politik tersebut. Buku ini juga mengajak pembaca memahami persoalan politik sekaligus menjaga demokrasi yang sehat dan berkeadilan.