This edition adds new dimensions and depths to the book in three ways. First, by incorporating an analysis of the controversy concering the definition of marketing, Hunt more completely develops the thesis that marketing is a professional discipline that has multiple stakeholders. Second,four new chapters are added and adapted from Hunt's Controversy in Marketing Theory. These chapters analyze…
This book introduces key theoretical and epistemological concepts replete with historical and current real-worl examples. Using an accessible and nonintimidating style that brings seemingly difficult concepts to life.
Mixed Methodology explains the differences between using mixed methods in only the research methodology portion of a study versus using mixed model studies across all phases of the research process, and then presents a typology of mixed methods and mixed model studies. The authors next examine sampling and internal validity issues, reliability and validity questions, data collection procedures …
This book presents methods for analyzing and resolving planning and policy issues at state, regional, and urban levels. Divided into two parts, methods whic is organized around the steps in the policy analysis process, and cases which present seven policy cases, the yext provides students with the resources they need for effective policy planning and analysis. Quantitative and qualitative metho…
Buku ini dimaksudkan sebagai pedoman praktis bagi mereka yang ingin dapat melakukan survai baik dalam perusahaan (organisasi) di tempat kerja sendiri maupun di tempat lain. Disamping itu, buku ini juga bermanfaat sekali bagi para mahasiswa yang ingin melakukan riset untuk tugas akhir.