The era of globalization makes technology more advanced to help human activities. People who are facilitated by this technology also have a negative impact, namely consumptive behavior. Consumptive behavior is the tendency of people to buy or consume goods or use services that are not needed and are not based on rational considerations. These actions are based on pleasure or desire. There is a …
Technological developments today are very influential for many people, especially for teenagers. They assume that technology can help them do anything, online trade for an example/instance. One of the many platforms that is often used as a platforms of online trades is Instagram, and a lot of teenagers become hedonists after they use Instagram in their daily life. Hedonic lifestyle is a view th…
Seiring dengan persaingan bisnis yang semakin kompetitif sebagai akibat dari perubahan selera pelanggan, teknologi, dan perubahan landscape bisnis, maka setiap oraganisasi membutuhkan sumber daya yang memiliki kompetensi superior. Pada dasarnya bisa dikatakan bahwa untuk bertahan dalam persaingan maka pengelolaan sumber daya manusia memberikan suatu peran strategis, dengan memastikan bahwa komp…
Era perdagangan saat ini, persaingan di dunia industri semakin meningkat, bertambah majunya teknologi dan berbagai macam keinginan masyarakat mengharuskan pengusaha untuk dapat melakukan kegiatan pemasaran yang sesuai dengan kondisi pemasaran yang ada. Kebutuhan konsumen yang bervariasi sangat berpengaruh terhadap perubahan pola gaya hidup terutama dalam hal berbelanja (shopping lifestyle). Sho…