Consumers’ knowledge is the amount of experience with and information about particular products or services a person has which is consist of all the information that consumer`s have about the variety of products or services, including the informations about attribute, benefits, dan the value of product`s satisfaction. It is also one of the factors on psychological that affect consumer`s deci…
Windy freshtian w. 2012 Influence Purchasing Decisions Against Product Attributes Brand Mobile Blackberry Studies In seems the economic Faculty Merdeka University of Malang. Supervisor Drs. Mokh Natsir, MM Keywords: Effects of product attributes, brand mobile phone purchasing decisions blackberry Of the effect of product attributes that influence the purchasing decisions of brand mobile …