In Indonesia, many regions have planted their own regional brands, namely city branding and city image. If an area increases these two factors, it can affect the decision to visit a tourist spot. In this study, city branding and city image are used to determine how they affect the decision to visit touist to Batu city. The type used in this research is quantitative using descriptive analysis an…
The food and beverage industry has great potential to develop in Indonesia, because it is directly related to meeting people's basic needs. Market demand continues to increase and lifestyle changes driven by globalization which has an impact on people's habits that lead to practical things. People tend to choose fast food, because people think that food is fast and practical. This type of rese…
McDonald's Fast Food Restaurant is one of the world's most popular brands in the food and beverage industry. McDonald's has a strong position in the minds of Indonesian consumers according to the achievement of the Top Brand Index indicator in 2015 - 2019. In this longestablished brand strength, McDonald's is in a tight competition for brand loyalty by customers. The purpose of this research i…
More and more women are prioritizing skincare over makeup. Because the skincare trend is growing, the market competition for the beauty category in Indonesia is getting tougher, many skincare manufacturers at home and abroad are offering their products in Indonesia, one of which is the skincare brand The Ordinary, which is produced by Deciem from Canada. This study aims to determine the effect …
This research aimes to made a copra (coconut meat) sorting tool. This tool is made with the aim of helping farmers to sort out copra yields that are already dry or haven’t dry yet according to their respective classes. And the selling price of copra is according to level of maturity of the copra (coconut meat), so that it can empower farmers to sell it. This research also aims to stabilize th…
Based on problems related to the many violations on Zebra Cross, researchers are aiming to make research on zebra cross detection system on traffic light using Raspberry Pi based digital image processing with Use the Open CV Library and the contour area and substraction background methods as zebra cross-shape detectors and detect object violators. In this study managed to obtain detection data …
Humans are social beings who communicate with others in their daily lives. Humans will always want to talk, exchange ideas, send and receive information, share experiences, cooperate with other people to fulfill needs, and so on. Communication can occur anywhere, whether in society, organizations or groups to interact with each other. Group communication can make it easier for the members in…
Business in the culinary field is currently experiencing rapid development. Each of these culinary companies is trying to improve the marketing strategy of their products in order to attract consumers' attention and maintain their existence in the culinary field. Culinary product brand image is needed to help communicate products to audiences who are potential consumers. The product tagline is …
Phenomenon is increasingly being watched by YouTube users in various circles in seeking information and knowledge in the field of beauty one of which is a model under a modeling agency. Basically, a model is required to look perfect and look beautiful. Models will tend to follow the latest make up trends by watching content presented by beauty vloggers. The purpose of this research is to determ…
Penelitian ini bertujuan untuk menganalisis pengaruh brand image terhadap keputusan pembelian XL, menganalisis pengaruh harga terhadap keputusan pembelian XL, menganalisis pengaruh promosi terhadap keputusan pembelian XL, dan menganalisis yang paling berpengaruh di antara brand image, harga dan promosi terhadap keputusan pembelian XL. Sampel dalam penelitian ini sebanyak 90 mahasiswa. Teknik pe…