This research aims to examine and analyze the influence of marketing mix of products, promotions, people, physical evidence, and processes on customer satisfaction. This research is a survey with quantitative and qualitative research. The population and sample of this study were 30 respondents. Data stacking techniques use observations, interviews, questionnaires and documentation. The data ana…
The Shalimar Boutique Hotel is a 5-star hotel located in Malang City. The purpose of this study was to determine the effect of service quality and product quality on customer satisfaction at The Shalimar Boutique Hotel, especially at De Hemel Restaurant. The data collection technique was by distributing a list of questions or questionnaires to 30 respondents, which were then analyzed using mul…
The purpose of this study was to determine whether service quality has an influence on customer satisfaction Lion Parcel in Batam. This research uses descriptive quantitative method. The sampling method was accidental sampling with 67 respondents as respondents of Lion Parcel customers in Batam. The analytical method used is the validity test, reliability test, Simple Linear regression and …
The purpose of this paper is to analyze the effect of service quality on customer satisfaction in Explore Bromo Tour and Travel. Collecting data for 52 respondents using simple random sampling. The data were analyzed using regression analysis. Service quality is measured by Parasuraman et. Al (1998), customer satisfaction from Kotler (2013). The results of the study found that service quality …
This research aims to analyze the effect of price and service quality on costumer satisfaction. The research method in this research is quantitative method. The data collection instrument used was a questionare. The dependent variable in this research is the Customer Satisfaction and variable independent is Price and Quality of Service at Panderman Coffe Shop Hotel Aria Gajayana Malang. The re…
This study discusses "The effect of Food and Beverage Quality and Atmosphere of Bar Restaurant on Bar Customer Satisfaction at Harris Hotel and Conventions Malang”. The sample in this study consisted of 40 respondents of bar customers who enjoyed their food and drinks at the Bar Restaurant Harris Hotel and Conventions Malang, at dinner and the authors distributed questionnaires for one week. …
This research was conducted to determine the effect of service quality, price, and trust on customer satisfaction Telkomsel Branch Malang. Communication is an important need for society, so competition in the telecommunications industry is getting tighter, Telkomsel is the number one telecommunications company in Indonesia, of course customer satisfaction is one of the benchmarks for this achie…
Nowadays, the development of technology, especially in financial technology (fintech), is inevitable. Almost all services in the 4.0 industrial revolution are served using digital-based systems. The existence of digital wallet applications, such as Go-Pay, Ovo, Dana, LinkAja, and Doku, refers financial technology era in Indonesia. Digital Wallet is an E-cash application for non-cash payments by…
This final report explained about the importance of brand image to achieve Samsung smartphone users’ satisfaction in Malang. Besides, it is expected that the readers can gain more knowledge about the importance of brand image to achieve customer satisfaction especially Samsung smartphone users’ satisfaction in Malang City. In this final report it is found that brand image of Samsung smartph…