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Managing Service Operations : Design and Implementation
The main focus of this book is 'the product' (service), that which actually brings books. There is operations management, design management and some mar-keting in this because, although the three subjects often tend to be taught separately, it is not possible, in practice, to treat these as such. The actions in managing one have an effect on the others. By a greater linkage of these topics under one umbrella there will be a greater understanding of the realities of management.
Another feature of this book is that it is for those involved in management in the service sector. This will include those managing in the not-for-profit sector, health provision, transport, banking, hotel and catering etc. Employment in the service sector in industrialized countries now exceeds that in manufacturing. In Europe and the United States 80% of people are now employed in services and even in Japan employment in services started to exceed manufacturing this century (Sakao and Shimomura 2004). Services are becoming a key focus in management education as, increasingly, employment and wealth generation in industrialized countries moves from making things towards the provision of services often associated with products manufactured in low wage economies. This does not mean that manufacturing will be ignored, as many of the techniques used in service operations have their roots in manufacturing but have then been adapted to make them more people-centric' and thus more applicable to the service sector.
The scope will cover services from the original *trigger or idea right through the market research, service development, implementation and performance improvement to the eventual termination and disposal of the service. This follows the realization and increasing acceptance that a product or service cannot be fully successful if its arious components are managed independently, in a series of 'over the wall operations. Decisions taken early in the process must relate to decisions and activities at the later stages.
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