Text

Pengaruh Kualitas Pelayanan terhadap Kepuasan Nasabah Tabungan Britama pada PT Bank BRI Unit Gatot Subroto Malang (CD + Cetak)

---

The decision to save by the customer is the important spirit for a company like PT. Bank Rakyat Indonesia (Persero) Tbk operating in financial and banking sector. The level of customer saving decision is affected by the promotion strategy used by BRI Bank it self. The research method employed was survey design to find out and to observe the Britama promotion strategy by positioning BRI Gatot Subrotot Malang as the research object. The data source was primary and secondary data. The population was all customers of BRI Gatot Subrotot Malang with the sample of 100 respondents. The sampling technique used was simple random sampling while the technique of collecting data used was questionnaire, observation and interview. The data was analyzed using non-numerical qualitative analysis and quantitative analysis using Validity test, Reliability test, simple linear regression, descriptive statistics, correlation, coefficient, t-test with SPSS program aid. The objective of research was to find out the promotion strategy of BritAma product, as well as to find out whether or not there is the effect of BritAma promotion product on the customer decision in opening the Britama saving account in BRI Gatot Subrotot Malang.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

041 KEU2020 SRI p

Penerbit

Malang : Program D-3 Perbankan dan Keuangan Universitas Merdeka Malang., 2020

Deskripsi Fisik

PDF, 5.917 KB

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

041 KEU 2020

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

-

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar