Pengaruh Bauran Pemasaran Jasa Produk Britama terhadap Kepuasan Nasabah (Studi pada PT. BRI (Persero) Tbk Kantor Kas Univeristas Merdeka Malang) (CD + Cetak)

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Pengaruh Bauran Pemasaran Jasa Produk Britama terhadap Kepuasan Nasabah (Studi pada PT. BRI (Persero) Tbk Kantor Kas Univeristas Merdeka Malang) (CD + Cetak)

Unel, Hilda - Nama Orang;

This research aims to examine and analyze the influence of marketing mix of products, promotions, people, physical evidence, and processes on customer satisfaction. This research is a survey with quantitative and qualitative research. The population and sample of this study were 30 respondents. Data stacking techniques use observations, interviews, questionnaires and documentation. The data analysis used is multiple linear regressions. The results showed that products, promotions, people, physical evidence, and processes had a simultaneous positive effect, and were significant to customer satisfaction, as shown by the results of the correlation coefficient (R), the determination coefficient (R2), and the F test showing a probability of < 0.005. Products, promotions, people, physical evidence, and processes have a significant effect on customer satisfaction.
Keywords : Marketing Mix of Services and Customer Satisfaction

Ketersediaan

Perpus Pusat (L2 AV) 040 KEU2020 UNE p

99200616DK

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Informasi Detail

Judul Seri: -
No. Panggil: 040 KEU2020 UNE p
Penerbit: Malang : Program D-3 Perbankan dan Keuangan Universitas Merdeka Malang., 2020
Deskripsi Fisik: PDF, 3.053 KB
Bahasa: Indonesia
ISBN/ISSN: -
Klasifikasi: 040 KEU 2020
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: CUSTOMER SATISFACTION
MARKETING MIX OF SERVICES
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

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