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Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Lion Parcel di Batam (CD + Cetak)
The purpose of this study was to determine whether service quality has an influence on
customer satisfaction Lion Parcel in Batam. This research uses descriptive quantitative method.
The sampling method was accidental sampling with 67 respondents as respondents of Lion
Parcel customers in Batam. The analytical method used is the validity test, reliability test, Simple
Linear regression and F test. The test is done with the help of the SPSS 16.0 application. With
the results of the simple linear regression table, the calculated F value is 9.542 and the F table
value is 3.99 with a significant value of 0.003 (less than 0.05). It can be concluded that F count>
F table which means that service quality has a positive and significant effect on customer
satisfaction at Lion Parcel in Batam.
Keywords: Service Quality, Customer Satisfaction and Delivery Parcel
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