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Penerapan Standard Operational Procedure (SOP) Pelayanan Staf Lion Parcel Guna Meningkatkan Kepuasan Pelanggan di Outgoing Departement Kota Batam (CD + Cetak)
This research report examines Cargo Handling Procedures Towards Customer Satisfaction at PT. Lion Parcel Batam who at issue in this study, which is knowing the procedures for shipping goods PT. Lion Parcel Batam and know how the management system as an effort to increase customer satisfaction.This research report is presented descriptively, which is to obtain overview of various information relating to handling procedures delivery of goods to customer satisfaction PT. Lion Parcel Batam This research method uses a qualitative method, namely the research method with qualitative research methods. Then the data already obtained is further developed. The results of this study indicate
that PT. Lion Parcel Batam in handling the delivery of an item must go through the stages of the procedure which has been determined both the provisions made by PT. Lion Parcel Batam or shipping company. If the activity is carried out accordingly with the stages of the procedure, as well as meeting the correct conditions guaranteed speed, security, and timeliness, even though it has been
done well, but PT. Lion Parcel Batam is also still experiencing problems in its operations and how to improve speed, security, and timeliness of customer satisfaction at PT. Lion Parcel Batam, The population in this study is the customer of PT. Lion Pracel Batam, with a sample of 30 respondents. The variables in this study consisted of independent variables, namely the application of the EGC crew service SOP (x), and the dependent variable was the visitor satisfaction variable (y). In this writing the researchers used questionnaires and observations. Based on research conducted in the results that the application of SOP of LPBTH STAFF services is important in order to increase visitor
satisfaction.
Keywords: Standard Operational Procedure, Satisfaction, Customer
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