Analisis Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan di Explore Bromo Tour and Travel (CD + Cetak)

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Analisis Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan di Explore Bromo Tour and Travel (CD + Cetak)

Candrawati, Nisa Syahidah - Nama Orang;

The purpose of this paper is to analyze the effect of service quality on customer satisfaction in Explore Bromo Tour and Travel. Collecting data for 52 respondents using simple random sampling. The data were analyzed using regression analysis. Service quality is measured by Parasuraman et. Al (1998), customer satisfaction from Kotler (2013).
The results of the study found that service quality has a positive and significant effect on customer satisfaction, with a close relationship of 52.1%.
Keywords: Service Quality, Tour Guide, and Customer Satisfaction.

Ketersediaan

Perpus Pusat (L2 AV) 002 USW2020 CAN a

99200664UW

Tersedia namun tidak untuk dipinjamkan - No Loan

Informasi Detail

Judul Seri: -
No. Panggil: 002 USW2020 CAN a
Penerbit: Malang : Program D-3 Usaha Wisata Program Kepariwisataan UNMER Malang., 2020
Deskripsi Fisik: PDF, 5.593 KB
Bahasa: Indonesia
ISBN/ISSN: -
Klasifikasi: 002 USW 2020
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: CUSTOMER SATISFACTION
SERVICE QUALITY
Tour Guide
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

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