Perpustakaan UNMER Malang

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Penanda Bagikan

CD-ROM

Pengaruh Harga dan Kualitas Pelayanan Pramusaji terhadap Kepuasan Pelanggan di Panderman Coffe Shop Hotel Aria Gajayana Malang pada Masa Pandemi Covid-19 (CD + Cetak)

Husnita, Ika - Nama Orang;

This research aims to analyze the effect of price and service quality on costumer satisfaction. The research method in this research is quantitative method. The data collection instrument used was a
questionare. The dependent variable in this research is the Customer Satisfaction and variable independent is Price and Quality of Service at Panderman Coffe Shop Hotel Aria Gajayana Malang. The result of this research is that there is a partially positives and significant effect of price
on customer satisfaction when visiting at Panderman Coffe Shop Hotel Aria Gajayana Malang in accordance with the circumstances and the economy of the community in the pandemic covid-19. The quality of service provided by the Panderman Coffe Shop gives its own impression for customers to come back to the Panderman Coffe Shop. Based on the simultaneous test which was conducted to test whether or not the influence of independent variables simultaneously variable on the dependent variable so that in this research price and quality of service simultaneously had a positive effect on customer satisfaction in the pandemic covid-19. Based on the results of the regression test which
states that the value of the price variable regression coefficient is greater than the value of the quality of service regression coefficient it can be concluded that in the pandemic covid-19 price had a dominant effect on customer satisfaction at Panderman Coffe Shop Hotel Aria Gajayana Malang.
Keywords: Price, Quality of Service, Customer satisfaction, and Covid-19


Ketersediaan
#
Perpus Pusat (L2 AV) 009 DTW2020 HUS p
99200611MW
Tersedia namun tidak untuk dipinjamkan - No Loan
Informasi Detail
Judul Seri
-
No. Panggil
009 DTW2020 HUS p
Penerbit
Malang : Program D-4 Destinasi Wisata Program Kepariwisataan UNMER Malang., 2020
Deskripsi Fisik
PDF, 1.691 KB
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
009 DTW 2020
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
CUSTOMER SATISFACTION
PRICE
QUALITY OF SERVICE
COVID-19
Info Detail Spesifik
-
Pernyataan Tanggungjawab
-
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Perpustakaan UNMER Malang
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Perpustakaan Universitas Merdeka Malang memiliki berbagai jenis koleksi, antara lain: Fiksi, Ilmu Pengetahuan, Jurnal, Prosiding, Hasil Seminar, Kamus, Ensiklopedia, dll. Dari koleksi cetak sampai koleksi digital seperti CD-ROM, CD, VCD dan DVD. Perpustakaan Unmer juga mengumpulkan publikasi harian serials seperti surat kabar dan juga serial bulanan seperti majalah.

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