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Pengaruh Harga dan Kualitas Pelayanan Pramusaji terhadap Kepuasan Pelanggan di Panderman Coffe Shop Hotel Aria Gajayana Malang pada Masa Pandemi Covid-19 (CD + Cetak)
This research aims to analyze the effect of price and service quality on costumer satisfaction. The research method in this research is quantitative method. The data collection instrument used was a
questionare. The dependent variable in this research is the Customer Satisfaction and variable independent is Price and Quality of Service at Panderman Coffe Shop Hotel Aria Gajayana Malang. The result of this research is that there is a partially positives and significant effect of price
on customer satisfaction when visiting at Panderman Coffe Shop Hotel Aria Gajayana Malang in accordance with the circumstances and the economy of the community in the pandemic covid-19. The quality of service provided by the Panderman Coffe Shop gives its own impression for customers to come back to the Panderman Coffe Shop. Based on the simultaneous test which was conducted to test whether or not the influence of independent variables simultaneously variable on the dependent variable so that in this research price and quality of service simultaneously had a positive effect on customer satisfaction in the pandemic covid-19. Based on the results of the regression test which
states that the value of the price variable regression coefficient is greater than the value of the quality of service regression coefficient it can be concluded that in the pandemic covid-19 price had a dominant effect on customer satisfaction at Panderman Coffe Shop Hotel Aria Gajayana Malang.
Keywords: Price, Quality of Service, Customer satisfaction, and Covid-19
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