Pengaruh Brand Ambasador, Korean Wave dan Harga terhadap Minat Beli Mie Instan Sedaap Korean Spicy Chicken (Studi Kasus pada Kalangan Penggemar Korean Pop di Twitter) (CD + Cetak)

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Pengaruh Brand Ambasador, Korean Wave dan Harga terhadap Minat Beli Mie Instan Sedaap Korean Spicy Chicken (Studi Kasus pada Kalangan Penggemar Korean Pop di Twitter) (CD + Cetak)

Prasastiwi, Francisca Triyana Resti - Nama Orang;

This research aims to determine the influence of Brand Ambassadors, Korean Wave and Prices on Purchase Intention of Instant Noodle Sedaap Korean Spicy Chicken products, because it sees many
indonesian people who consume instant noodles and Korean culture in Indonesia develops rapidly.
The variables in this research are Brand Ambassador, Korean Wave, Price as an independent variable and Purchase Intention as the dependent variable. The population of this research is Twitter users and Korean pop fans who consume instant noodles, while the sample used is Twitter users who are members of Korean pop fans who idolize the korean idol called Super Junior band which is taken 100 respondents with sampling using non probability techniques or sampling techniques where respondents accidentally met with researchers and suitable as data sources.Data collection using questionnaires that are distributed online.
Data analysis techniques used was double regression, F Test and T Test. The results of this research showed that Brand Ambassador and Price partially significantly influence towards Purchase Intention while Korean wave influenced but not significantly towards Purchase Intention and price is the most influential variable towards Purchase Intention.

Keywords: Brand ambassador, Korean Wave, Price, Purchase Intention

Ketersediaan

Perpus Pusat (L2 AV) 115 MJN2020 PRA p

99200658MG

Tersedia namun tidak untuk dipinjamkan - No Loan

Informasi Detail

Judul Seri: -
No. Panggil: 115 MJN2020 PRA p
Penerbit: Malang : Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Merdeka Malang., 2020
Deskripsi Fisik: PDF, 3.218 KB
Bahasa: Indonesia
ISBN/ISSN: -
Klasifikasi: 115 MJN 2020
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: PRICE
BRAND AMBASSADOR
KOREAN WAVE
PURCHASE INTENTION
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

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