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Pengaruh antara Kontrol Diri terhadap Perilaku Konsumtif Pembelian Produk Fashion pada Wanita Dewasa (CD + Cetak)
Early adult women in making purchases are willing to use the money used for college needs such as book money, tuition each semester, just to fulfill their wishes. The subjects in this study were 85 early adult women. The technique used to take samples is purposive sampling. the validity of the items self-control scale of 54 items, 34 items were invalid and 19 were valid or usable. Valid item coefficients range from 0.254 to 0.486. validity of items on the Consumptive Behavior scale of 54 items, 24 items failing and 30 items are valid or can be used. The correlation coefficient for valid items moves from 0.256 to 0.656. The research on trials on a self-control scale is 0.742. Reliability on consumptive behavior is 0.841. It is known that the Kolmogorov-Smirnov test statistic value for the Self Control variable (X) is 0.094 with a p-value of 0.079. The p-value is greater than the 5% real level (α = 0.05), so it can be concluded that the Self Control variable (X) is normally distributed. The results of the analysis hypothesis test using regression test. Based on data analysis, it can be seen that the self-control variable (X) and consumptive behavior (Y) have a value of 0.412. According to the criteria compiled by Guilford (1956), the value of the regression test data analysis of 0.412 is included in the category of "significant effect". The negative sign on the correlation value indicates the form of the influence is not unidirectional.
Keywords : self control, consumtive behavior
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