Pengaruh Brand Image dan Harga Terhadap Minat Beli Ulang pada J.Co Donuts and Coffee di Kota Malang (Studi Kasus pada Mahasiswa Konsumen J.Co Dunuts And Coffee di FEB UNMER Malang) (CD + Cetak)

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Pengaruh Brand Image dan Harga Terhadap Minat Beli Ulang pada J.Co Donuts and Coffee di Kota Malang (Studi Kasus pada Mahasiswa Konsumen J.Co Dunuts And Coffee di FEB UNMER Malang) (CD + Cetak)

Masita, Adinda Nur - Nama Orang;

The food and beverage industry has great potential to develop in Indonesia, because it is directly related to meeting people's basic needs. Market demand continues to increase and lifestyle changes driven by globalization which has an impact on people's habits that lead to practical things. People tend to choose fast food, because people think that food is fast and practical.
This type of research conducted in this research is explanatory research. The population in this study were all students at the Faculty of Economics and Business, University of Merdeka Malang who had bought J.CO Donuts And Coffee. In this study, the sampling technique was carried out using a purposive sampling method. The data was collected by distributing questionnaires to all students at the Faculty of Economics and Business, University of Merdeka Malang who had purchased J.CO Donuts And Coffee more than once. Samples taken in this study were 85 respondents in the Faculty of Economics and Business, University of Merdeka Malang.
Research analysis using SPSS for Windows ver 21.0. The results of the analysis show that from the results of the t test variables, brand image and price partially there is a significant effect on the repurchase interest variable at J.CO Donuts And Coffee. Then from the F test, brand image and price variables have a significant effect on the repurchase interest variable, and it is seen from the dominant test results that the price variable has a dominant effect on the repurchase interest variable at J.CO Donuts And Coffee.
Keywords: Brand Image, Price, Repurchase.

Ketersediaan

Perpus Pusat (L2 AV) 110 MJN2020 MAS p

99200588MG

Tersedia namun tidak untuk dipinjamkan - No Loan

Informasi Detail

Judul Seri: -
No. Panggil: 110 MJN2020 MAS p
Penerbit: Malang : Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Merdeka Malang., 2020
Deskripsi Fisik: PDF, 5.324 KB
Bahasa: Indonesia
ISBN/ISSN: -
Klasifikasi: 110 MJN 2020
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: PRICE
BRAND IMAGE
REPURCHASE
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

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