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Analisis Perbandingan Kinerja Keuangan Perusahaan dengan Menggunakan Rasio Profitabilitas Economic Value Added, Market Value Added (Studi Kasus pada Perusahaan Subsektor Otomotif Th. 2014-2018) (CD + Cetak)
The purpose of this research is to measure the company's financial performance using the Profitability Ratio, Economic Value Added (EVA) and Market Value Added (MVA) and to find out how the comparison between the application of the analysis of the profitability ratio Economic Value Added (EVA) and Market Value Added (MVA) as financial performance measure. This type of research used in this research is descriptive with a quantitative approach. The population in this study is the annual financial statements of the Automotive subsector in 2014-2018. The results of the study using the profitability ratio parameters of Net Profit Margin (NPM), Return On Assets (ROA) and Ruturn On Equity (ROE), Economic Value Added (EVA) and Market Value Added (MVA) show that overall it can be concluded that there are differences. significant between companies or at least with one company,
Keywords: Financial Performance, Economic Value Added (EVA) Profitability Ratio and Market Value Added (MVA).
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