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Pengaruh Dimensi Kualitas Terhadap Kepuasan Perusahaan Daerah Air Minum Kota Batu (CD + Cetak)
This study is intended to determine the positive and significant effect of Tangible, Reliability, Responsive, Assurance and Emphaty individually and simultaneously on customer satisfaction of the Batu City Regional Drinking Water Company. Because the company considers the importance of service quality to customer satisfaction. The sample consisted of 100 customers of Batu City Regional Drinking Water Company. The data analysis technique used is the validity test, classical assumption test, multiple linear regression, F test, T test, and determination test. The results of this study indicate that Tangible, Reliability, Responsive, Assurance and Emphaty individually have a positive and significant effect on customer satisfaction. Tangible, Reliability, Responsive, Assurance and Emphaty simultaneously have a positive and significant effect on customer satisfaction. And customer satisfaction is the dominant variable that affects service quality.
Keywords: Tangible, Reliability, Responsive, Assurance, Emphaty and Satisfaction
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