CD-ROM

Pengaruh Brand Image, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk Skincare The Ordinary (Studi Kasus pada Pelanggan Online Shop Fuschiaskincare) (CD + Cetak)

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More and more women are prioritizing skincare over makeup. Because the skincare trend is growing, the market competition for the beauty category in Indonesia is getting tougher, many skincare manufacturers at home and abroad are offering their products in Indonesia, one of which is the skincare brand The Ordinary, which is produced by Deciem from Canada. This study aims to determine the effect of brand image, product quality, and price on purchasing decisions for The Ordinary skincare products. In this study, the sample consisted of 100 respondents who were drawn using non-probability techniques and were customers of the Fuschiaskincare online shop. The data analysis technique used is validity test, reliability test, classical assumption test, multiple linear regression, F test and t test.
The results of this study indicate that brand image, product quality and price partially have a significant effect on purchasing decisions for The Ordinary skincare products.

Keywords: Brand Image, Product Quality, Price, Purchase Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

093 MJN2020 ARI p

Penerbit

Malang : Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Merdeka Malang., 2020

Deskripsi Fisik

PDF, 4.859 KB

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

093 MJN 2020

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Purchase Decision
PRICE
BRAND IMAGE
PRODUCT QUALITY

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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