CD-ROM

Pelaksanaan Pemasaran Tabungan Prima dalam Menghimpun Dana Pihak Ketiga pada PT. BTN (Persero) Tbk. KC. Kediri (CD + Cetak)

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The background of this research is an effort to attract interest and increase the number of customers by implementing a marketing mix. This is done to face competition with other companies and to improve service to customers. For this reason, the authors conducted research to determine the marketing strategies used by PT. BTN. With the title "IMPLEMENTATION OF MARKETING OF PRIMA SAVINGS IN COLLECTING THIRD PARTY FUNDS IN PT. BANK TABUNGAN NEGARA (PERSERO) Tbk. KC KEDIRI " The data in the study were obtained by using the method of observation, interviews, and literature study. While the method used in the discussion is descriptive by describing or telling the implementation of the marketing implementation carried out by PT. BTN Persero Tbk Kediri Branch Office in an effort to increase the number of customers. PT. BTN (Persero) Tbk Kediri Branch Office uses market segmentation, 7P Marketing Target and Mix, Market Segmentation from Bank BTN is for the middle and upper class, the target of Bank BTN itself is NOA and VOA, and the Marketing Mix uses 7P Marketing Mix (Product, Price , Place, Promotion, People, Process, Physical Evidance). In this discussion, it can be concluded that the promotional media used by the State Savings Bank (BTN) Kediri Branch Office is increasing cooperation with agencies in the city of Surakarta so that promotions can run optimally and be more effective in increasing customers.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

023 KEU2020 ALF p

Penerbit

Malang : Program D-3 Perbankan dan Keuangan Universitas Merdeka Malang., 2020

Deskripsi Fisik

PDF, 1.745 KB

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

023 KEU 2020

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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