CD-ROM
Upaya Meningkatkan Kualitas Pelayanan Bank dalam Mempermudah Nasabah untuk Bertransaksi melalui Mobile Mobile Banking PT. Bank X (CD + Cetak)
Technological advances have resulted in a shift in the frequency of the public in accessing financial services. For companies engaged in banking services, providing customer satisfaction is a main thing that should not be ignored. The improvement of service quality must be carried out by Bank X, so that customers will get satisfaction. Therefore, Bank X must have efforts to improve service quality. The purpose of this study was to determine how the bank's efforts in making transactions to facilitate customers through mobile banking at Bank X. This research is a field research. In collecting data, compilers used observation and interview methods as well as a qualitative approach. The technique used to analyze the data is descriptive analysis, namely the technique used to discuss or describe the bank's efforts to improve service quality in transactions via mobile banking. The results of this study are seen or measured from the dimensions of online services including speed in bank services for transactions using mobile banking, ease of accessing mobile banking services, ease of using mobile banking services, empathy or employee actions in serving not only care but accompanied by actions to respond to various complaints. and the provision of responses shown by building good communication with customers.
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