CD-ROM
Pengaruh Terpaan Postingan Media Sosial Intagram @Kitabisa.com terhadap Sikap Kedermawanan Followers (CD + Cetak)
Instagramis social media with a photo and video processing system and the acquisition of photos and videos with the features presented, no wonder that Instagram is the most popular social media. Social media, especially as a medium that is close to social media, uses features or content. Use of features to post photos, videos and information about someone who needs help on Instagram Kitabisa.com.
Researchers want to find out whether the exposure of posts on Instagram Kitabisa.com has an influence in being able to find out how much influence the Instagram @ Kitabisa.com account has on the generosity of followers. The generosity attitude of followers or followers of @ Kitabisa.com can be seen from three components, namely cognitive, affective, and conative. The research method used is quantitative research with descriptive quantitative methods. The theory used is attitude theory and SOR theory.
The exposure of the Kitabisa.com Instagram post is stated in the results of the t test that the variable (x) has a significant value of 0.000 t table 1,984, this means that Ho is rejected and Ha is accepted so it can be concluded that the exposure of the Kitabisa.com Instagram post (X) has a significant effect on the generosity of followers (Y).
Keywords: Instagram, the influence of exposure, the attitude of generosity offollowers
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