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Pengaruh Beauty Vlogger Tasya Farasya terhadap Pembentukan Citra Diri Model pada Gabs'st Model Agent (CD + Cetak)

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Phenomenon is increasingly being watched by YouTube users in various circles in seeking information and knowledge in the field of beauty one of which is a model under a modeling agency. Basically, a model is required to look perfect and look beautiful. Models will tend to follow the latest make up trends by watching content presented by beauty vloggers. The purpose of this research is to determine the effect of beauty vlogger on the formation of self-image models in Gabs'st Model Agent. Benefits of Academic, namely this research is made as a deepening study of communication science about the influence of Beauty Vlogger Tasya Farasya on the formation of self-image models in Gabs'st Agent model. While the practical benefits, namely this research is made so that bisa become knowledge for readers about the influence of the Beauty Vlogger Tasya Farasya on the formation of self-image models in Gabs'st Agent model.

The type of research used in this research is quantitative research with a descriptive approach. Primary data used in the form of questionnaires and secondary data obtained through library studies on journals, websites, and literature in obtaining supporting data. The research location is the Gabs'st Model Agent. The population of this study was 95 models, and a sample of 40 models was taken. This research uses multiple linear regression as data analysis and also performs hypothesis testing.

The results showed that the variable makeup skills and skills had no effect on the formation of the model's self-image and the variable physical attractiveness greatly influenced the formation of the model's self-image. But overall independent variables (make-up skills, communication skills and physical attractiveness) give effect simultaneously with a percentage of 61.2%

Keywords: Youtube, Beauty Vlogger, Self Image Building XVI

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

035 KOM2020 FAI p

Penerbit

Malang : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik UNMER Malang., 2020

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

035 KOM 2020

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

YOUTUBE
BEAUTY VLOGGER
SELF IMAGE BUILDING XVI

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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