CD-ROM

Pengaruh Penggunaan Fitur Shopee Games terhadap Costumer Engagement pada Kalangan Mahasiswa di Kota Malang (CD + Cetak)

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In the midst of the increasing number of people to fulfill their needs by shopping online, there are dozens of e-commerce companies that offer the same service, which is to accommodate sellers to be able to sell online, this is a challenge for e-commerce to scramble for attention so that consumers choose e- commerce as a "subscription shop" and changing from consumers to customers.

Shopee as one of the e-commerce comes with different things, namely the shoope games feature, the shopee games feature is a feature in which consumers can play interesting games and get prizes or rewards from their efforts to play these games, the prizes obtained can help make it easier In terms of shopping, examples are discount vouchers and free shipping, in certain events the gifts provided are not in the form of a car or umrah. The shop feature is made so that consumers feel at home for a long time in the shop application, and there will be customer engagement or an attachment relationship with the customer so that customer loyalty appears.

The purpose of this study was to determine the effect of Shopee Games features on Customer Engagement among students in Malang. By using this type of quantitative research with a descriptive approach, the sampling technique used in this study was purposive sampling, the sample was taken as many as 35 respondents, and this study used simple regression as data analysis and also hypothesized.

The results of the research obtained by the author are the Shopee Games feature on Customer Engagement among Students in Malang City. So it can be concluded that testing the hypothesis which states that the influence of the Shopee games feature on the variable customer engagement among students in Malang is acceptable.

Keywords: Shopee, Shopee Games Features, Customer Engagement

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

033 KOM2020 ZUL p

Penerbit

Malang : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik UNMER Malang., 2020

Deskripsi Fisik

PDF, 1.997 KB

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

033 KOM 2020

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SHOPEE
SHOPEE GAMES FEATURES
CUSTOMER ENGAGEMENT

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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