CD-ROM

Representasi Sensualitas Wanita dalam Iklan Djarum 76 Versi Minta Musik (CD + Cetak)

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Advertising is one way to persuade prospective buyers of the products offered by producers. Advertising is expected to attract buying interest from potential customers with attractive packaging. Djarum 76 is a cigarette brand that uses comedy genre advertisements with a touch of social criticism. The icon chosen by Djarum 76 is very strong from the past, namely the witty and entertaining Om Jin in every ad they give.

The goal to be achieved in this study is the meaning contained in the Djarum 76 advertisement, a version requesting music in online media that represents women's sensuality. The practical benefits of this research can be used as reference materials and reading material for subsequent research related to advertising in online media.

The goal to be achieved in this study is the meaning contained in the Djarum 76 advertisement, a version requesting music in online media that represents women's sensuality. The practical benefits of this research can be used as reference materials and reading material for subsequent research related to advertising in online media.

The research method used is a type of critical research with a constructivist approach that emphasizes symbolic meaning. Focusing on the representation of female sensuality in the Djarum 76 ad, the version calls for music, which is seen from the symbols that appear in women as endorsers in the advertisement, which are more towards artefacts (clothes), gestures, and backsounds that support the ad.

The result of the hypothesis of this study is the location of the sensuality of the Djarunm 76 advertisement version of this music located on the body and gesture of Angela Lorenza who plays the secretary of the board members. The gesture from Angela is the portrayal of a woman who wants to tease who appears several times. This ad contains criticism of the performance of board members who are known for their greedy images and often stumble over cases of corruption or scandal.

Keywords: Djarum 76, Sensuality, Advertising, Women

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

032 KOM2020 SET r

Penerbit

Malang : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik UNMER Malang., 2020

Deskripsi Fisik

PDF, 5.097 KB

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

032 KOM 2020

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ADVERTISING
WOMEN
DJARUM 76
SENSUALITY

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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