CD-ROM

Pesan Layanan PT Kereta Api Indonesia melalui Instagram @KAI121_ dan Minat Menggunakan Jasa Layanan Kereta Api (CD + Cetak)

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PT Kereta Api Indonesia (KAI) is a state-owned enterprise (BUMN) that manages railways in Indonesia and provides train services. Service is the main key determining success in a business or activity that is service in nature. Meanwhile, services are all economic activities that have value or benefit to help and facilitate users or consumers. Currently Instagram social media is among the most popular in Indonesia because the features of the Instagram social media always have an increasingly rapid development of innovation, so that its users will also increase. The level of success in service delivery is determined by the level of satisfaction and service recipients so as to increase the interest of train users and services

The research objective to be achieved is to determine the effect of service messages at PT Kereta Api Indonesia via Instagram on interest in using train services, where the contents of messages and photos on Instagram @ KAI121_ account posts are presented in an easy to understand manner and attract train users in enjoy railway services and facilities. The research method in this study uses quantitative methods with a simple linear regression approach with a number of respondents 100 people. The results of this study indicate that Instagram @ KAI121_, which informs trains that are monitored online and can be stored and shared, has the highest quality of information which has the characteristics, attributes, or quality of information that has more value. Order PT Kereta Api services via Instagram @ KAI121_ and
interest in using train services in Bangil is included in the satisfactory service category. This is because at Bangil station it is a new thing to use online media to access information using Instagram.

Keywords: Service Message, Interests, Instagram

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

031 KOM2020 DAM p

Penerbit

Malang : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik UNMER Malang., 2020

Deskripsi Fisik

PDF, 2.057 KB

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

031 KOM 2020

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

INSTAGRAM
SERVICE MASSAGE
INTERESTS

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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