CD-ROM

Audience Reception Pendengar Radio tentang Program Idjen Talk Radio Cityguide 911 FM (CD + Cetak)

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The study of the relationship between media and audience becomes the main focus between the media industry, academics, or, media observers and social issues. The media can be an incentive for individuals to enjoy the message being presented or the program being displayed. The content of the media itself can become a discourse of conversation and be accepted by interested audiences, if it is related to the context that was booming or hype at the time. So do not rule out the possibility, radio listeners can also actively participate in a radio program that is considered capable of meeting the needs of listeners.

City Guide 911 FM is a radio that has the format tourism or tourism. Presenting content about tourism, traffic, entertaint or entertainment, culinary, lifestyle, local interest plus hot news and issues. The target segmentation of this radio listener is for the age of 24 years to 55 years, middle and upper class society.

The loyal listeners of the 911 fm cityguide usually listen to this radio while they are mobile. From there they can play a role in providing reports to the radio through a platform that has been provided. Through the Whatsapp messaging application and also by telephone directly. From every complaint, suggestion, and criticism that comes through cityguide radio, it will be forwarded again to the relevant part in accordance with the reported problem. Here the role of the cityguide radio appears as a bridge between the community and the government.

This study uses a qualitative research method, with Audience Reception as the main theory. The research results can be concluded that from the viewpoint of Audience as a resource, the Idjen Talk Radio City Guide program provides different perceptions based on the interpretations of the listener and the source person. Audience of the General Talk program originating from various backgrounds and various agencies and interests will negotiate texts on issues raised in the General Talk program. Then the audience will decode the message from the media according to their experiences and meanings

Keywords: Radio, Mass Communication, Radio Programs, Audience Reception

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

027 KOM2020 GOI a

Penerbit

Malang : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik UNMER Malang., 2020

Deskripsi Fisik

PDF, 2.333 KB

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

027 KOM 2020

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

RADIO
AUDIENCE RECEPTION
MASS COMMUNICATION
RADIO PROGRAMS

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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