Pengaruh Destinasi Wisata terhadap Keputusan Berkunjung Kembali dengan Kepuasan Wisatawan sebagai Mediasi (Studi pada Wisata Kampung Topeng Tlogowaru Kecamatan Kedungkandang Kota Malang) (CD + Cetak)

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Pengaruh Destinasi Wisata terhadap Keputusan Berkunjung Kembali dengan Kepuasan Wisatawan sebagai Mediasi (Studi pada Wisata Kampung Topeng Tlogowaru Kecamatan Kedungkandang Kota Malang) (CD + Cetak)

Dewi, Jihan Ayu - Nama Orang;

This study aims to determine whether: 1) Attraction affects tourist satisfaction. 2) Accessibility affects tourist satisfaction. 3) Convenience influences tourist satisfaction. 4) Additional services (additional services) affect tourist satisfaction. 5) Attraction influences tourists' decision to visit again. 6) Accessibility affects the decision of tourists to visit again. 7) Amenity affects the decision of tourists to visit again. 8) Ancillary services (additional services) affect the decision of tourists to visit again. 9) Tourist satisfaction influences the decision of tourists to visit again. 10) Attraction influences the interest in visiting again through tourist satisfaction. 11) Accessibility influences the interest of visiting again through tourist satisfaction. 12) Amenity influences the interest of visiting again through tourist satisfaction. 13) Ancillary services affect the interest in visiting again through tourist satisfaction. This type of research is a survey with a quantitative approach. The sampling technique used is non-probability sampling, and uses saturated sampling research. Data obtained by distributing questionnaires to 60 respondents, and processed using the SPSS application.

The results of this study indicate that: 1) Attraction has a positive and significant effect on tourist satisfaction. 2) Accessibility has a positive and significant effect on tourist satisfaction. 3) Ancillary service has a positive and significant effect on tourist satisfaction. 4) Amenity has a negative and not significant effect on tourist satisfaction. 5) Accessibility has a positive and significant effect on the decision to visit again. 6) Ancillary service has a positive and significant effect on the decision to visit again. 7) Attraction has a negative and not significant effect on visiting decisions. 8) Amenity has a negative and not significant effect on the decision to visit again. 9) Satisfaction has a positive and significant effect on the decision to visit again. 10) Attraction has a positive and significant influence on the decision to visit again through satisfaction. 11) Accessibility has a negative and not significant effect on the decision to visit again through satisfaction. 12) Amenity has a negative and not significant effect on the decision to visit again through satisfaction. 13) Ancillary service which has a negative and insignificant effect on the decision to visit again through satisfaction. 14) The results show that the attraction variable is dominantly a direct effect on satisfaction than other variables. 15) The results show that the attraction variable is dominantly indirect effect on the decision to visit again through satisfaction.

Keywords: Atraction, Accessibility, Amenity, Ancillary Service, Satisfaction, Returning Decision

Ketersediaan

Perpus Pusat (L2 AV) 001 MPR2020 DEW p

99200342MW

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Informasi Detail

Judul Seri: -
No. Panggil: 001 MPR2020 DEW p
Penerbit: Malang : Program D-4 Manajemen Wisata Program Kepariwisataan UNMER Malang., 2020
Deskripsi Fisik: PDF, 2.167 KB
Bahasa: Indonesia
ISBN/ISSN: -
Klasifikasi: 001 MPR 2020
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: SATISFACTION
AMENITY
ACCESSIBILITY
ATRACTION
ANCILLARY SERVICE
RETURNING DECISION
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

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