CD-ROM
Motivasi dan Persepsi Wisatawan terhadap Minat Kunjung Berulang di Kampung Coklat Kabupaten Blitar (CD + Cetak)
This research was conducted in order to determine whether motivation and perceptions have an influence on the decision of the interest in returning tourists to the tourist attraction of Kampung Coklat, Blitar Regency. This research uses quantitative research methods. The sampling method was random sampling with a total of 93 tourist respondents who had done tourism activities in Kampung Coklat, Blitar Regency. The analytical method used is the instrument test, reliability test, determinant test, partial test, simultaneous test, and multiple linear regression. The test is carried out using the help of the SPSS 16.0 application. The simultaneous results of this study indicate that the motivation and perception variables have a positive and significant effect on interest in recurring visits. With a determination result of 0.732, the magnitude of the influence of motivation and perception variables on interest in repeated visits was 73.2%, while the remaining 36.8% was influenced by other factors not examined in this study. Partial results show that the motivation and perception variables have a positive influence on the interest in visiting repeat tourists. This study also proves that tourists who carry out tourism activities in Kampung Coklat, Blitar Regency want to make repeated visits to these tourist attractions.
Key words: Motivation, Perception, Recurring Interest.
Tidak tersedia versi lain