CD-ROM
Non-Cash Payment Shoping Transaction at Amazon Go Store (CD + Cetak)
Advances in technological innovation are rapid, especially E-commerce in the business sector. The payments can be conducted not only in cash, but non-cash as well. By the retailer Amazon online, the Amazon Go presents as the technological innovation of payment transaction. The Amazon Go is a store with a non-cash payment transaction system with the concept of "Just Walk Out Shopping Experience". It is a sophisticated shopping experience. In addition, the customers may take the products they buy without queuing in making payment transaction. In this case, the customers use the virtual account as their own checkout station. Hundreds of sensors, cameras, and machine learning support to detect all of the activities while shopping. There are several interesting and unique of the sophisticated Amazon Go features application, such as, the barcode feature, the discover feature, the display products feature, and the location feature. Those features make the customers feel both comfortable and satisfied during shopping. From the company point of view, the advantages of using the Amazon Go application refer to the reducing operating costs, curiosity of people in doing shopping, and positioning the company as the one step further business. On the other hand, the disadvantages refer to the expensive operating costs, the limited storage capacity, the non upgraded program, and the constraints during using the program.
Keywords : Technological Innovation, E-Commerce, Amazon Go, Non-Cash Payment, Virtual Account
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