CD-ROM

Strategi Media Relations Dinas Pariwisata Kota Probolinggo untuk Mempromosikan Objek Wisata (Studi pada Objek Wisata Bee Jay Bakau Resort di Kota Probolinggo) (CD + Cetak)

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In this study, the background was by the authors who wanted to analyze the extent of tourism promotion through media relations from the Department of Tourism and Culture in the city of Probolinggo with the use of media to promote Beejay Bakau Resort tourism. Building a positive image and good name by using mass media, both print and electronic, and the internet is an effective way. By using mass media, positive images and negative images can be built in the minds of the public in seconds. Therefore, a more massive approach is needed to reach large numbers of people by using mass media, which is one of the most effective strategies to help carry out public relations tasks in reaching the broader community.
The purpose of this study is to analyze the media relations strategy and describe the forms / activities of media relations at the Department of Culture and Tourism of Probolinggo to promote Beejay Bakau Resort attractions.

The research method used to analyze is Qualitative Research which means, a research process and understanding based on the methodology that investigates a social phenomenon and human problems. The author chose the research location in the city of Probolinggo because it was seen from the background of the problem, in the city of Probolinggo, there were many tours that had not all been exposed to be enjoyed by the public.

The results of the Media Relations Strategy research to promote Beejay Bakau resort attractions are by using an implementation strategy on the use of television mass media, print media, Facebook social media, Instagram, and internet media websites to make efforts to inform Beejay Bakau Resort that communication roles are needed in in the field of tourism, both in terms of the components and elements of tourism. The important role of communication is not only in the tourism marketing component, but for all components and elements of tourism, requiring the role of communication, both personal communication, mass communication, persuasive communication, and other communications. The world of tourism is a complex product that requires accessibility, destinations, and resources for tourists and all tourism stakeholders including forming tourism institutions. Communication plays a role in both communication media and communication content. In relation to promotion and publication, there will also be a little discussion about "public relations" that has to do with both.

Keyword : Media Relations, Public Relations, Promotion

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

026 KOM2019 TAB s

Penerbit

Hoboken, NJ : Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik UNMER Malang., 2019

Deskripsi Fisik

PDF, 2.090 KB

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

026 KOM 2019

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PUBLIC RELATIONS
PROMOTION
MEDIA RELATIONS

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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