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THE ROLE OF PUBLIC RELATIONS PRACTITIONERS ON MASS MEDIA IN PERFORMING MEDIA FRAMING AND THE APPLICATION OF AGENDA SETTING THEORY (CD + Cetak)

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Key Words: Literature Review, Public Relations Officer, Agenda Setting Theory,
Media Framing, Mass Media.
This study discusses the development of Agenda Setting theory and media framing,
and also its application in political communication. The vast majority of studies on
Agenda Setting have found widespread support for a media influence on issue salience
despite studies used different methodologies and issues.
The theory postulates that people were simply led to think about the agenda as set
by the media. The salience of the media agenda would then be reflected as the people
agenda, measured through rank correlation. The discussion of this study contributes to
a better understanding of Agenda Setting.
Media coverage of elections in Europe and North America has increasingly focused
on the campaign as a game rather than a policy debate. This is often explained by the
changes in media pressures that also reflect the narrowing of policy space between left
and right and the comparative prosperity enjoyed in Europe and North America. But
the relevance of politics varies. The global economic crisis might led to an increased
interest in policy among voters and focus on it by media.
Ireland experienced both extremes of boom and crisis between the late 1990s and
2011. The Irish case allows us to test the impact of the crisis on media framing of
elections. This article uses original data from the three most recent national elections in
Ireland, with a research design that holds other pertinent variables constant. We find
empirical support for the theoretical expectation that the context of the election affects
the relative focus on campaign or horserace versus substantive policy issues

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

011 ENG2018 HAN r

Penerbit

Malang : Program D-3 Bahasa Inggris Unmer Malang., 2018

Deskripsi Fisik

PDF, 602 KB

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

011 ENG 2018

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MASS MEDIA
LLITERATURE REVIEW
PUBLIC RELATIONS OFFICER
AGEBDA SETTING THEORY
MEDIA FRAMING

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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