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Behavioral Finance and Investos Types : Managing Behavior to Make Better Invesment Decisions
Part One of this book is an introduction to behavioral finance, including an overview of why achieving financial goals is difficult, behavioral finance concepts, and behavioral biases. Part Two provides a comprehensive overview of personality theory, including an introduction to the subject, a history of personality testing, and background information on the Behavioral Investor Type theoretical framework and diagnostic testing. Part Three explains each Behavioral Investor Type in detail. Part Four, titled “Plan and Act,” offers practical advice on capital markets and asset classes, asset allocation, financial planning, and investment advice for each Behavioral Investor Type.
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