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The contribution of Malang Post advertisements in social media to ward the development of tourism sector in Malang (CD)
Key Words : Social Media, Advertising, Promotion, Tourism.
Malang is potential tourism city that has nature tourism assets (beach and
mountain) and artificial tourism assets (flower parade and lantern parade). To
increase these potential,this city needs institution which can promote the center
tourism used by social media because it is effective and efficient.Therefore the
writer chose Malang Post publisher as the source to collect the data for her study.
They use print media (newspaper) that covering a lot of news about tourism in
Malang. However, nowdays the usage of social media develops rapidly so Malang
Post publisher also use electronic media (website and facebook) as promotion
media. By promoting tourism objects in Malang: a) get the increasing tourists; b)
improvement the tourism objects; and c) the development of new tourism object.
When writing this report the writer has problems to collect the tourists data thus
the writer established the good relationships with friends who did OJT at
Department of Culture and Tourism Malang City. The writer hope that she can
give new ideas to promote the tourism objects in Malang that has already been
written by the writer in suggestion section (see on page 27).
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