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Handbook of Service Business: Management, Marketing, Innovation and Internationalisation

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Service business aaacounts for more than 75 per cent of the wealth and employment created in most developed market economies. This interdisciplinary Handbook provides a critical and multi-disciplinary revew of current service business processes and practices. Broadening our understanding of services in the world economy, the editors push back the frontiers of current critical thinking by bringing together eminent schlars from economic, management, sociology, public policy, planning and geography.

Chapters contribute to ongoing debates aout the nature and management of service business and the characteristics of service-led economies. Disciplinary perspectives on services, services and core business processes, ad the management of service business are explored. Included is a series of case studies from the EU, USA, UK, and Australia.

Designed as an additional text for undergraduates and postgraduate studies, this book will appeal to students and scholars seeking a multi-disciplinary understanding of this increasingly mainstram field.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 HAN h

Penerbit

Cheltenham : Edward Elgar., 2015

Deskripsi Fisik

xv, 448 p., ilus.: 25 cm.

Bahasa

English

ISBN/ISSN

978-1-78100-040-3

Klasifikasi

658.8

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SERVICE INDUSTRIES-MARKETING

Info Detail Spesifik

Bibliography: p. Index: p. 439-448.

Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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